Subsidizing websites like this makes sense because these advertisements are a gateway to revenues for advertisers, but that’s not the only thing to consider here. They have the sole purpose of collecting data about you (talk about privacy invasion, eh?), and generate revenue through various metrics. What is Adware?Īdware (Ads + Software = Adware) is software specifically put in place to display advertisements for you, according to your online search patterns. It’s probably one of the most annoying things, because each time an ad appears, it seems like a mockery of sorts saying to you, ‘Well hello there, mate! It’s me again.’Īll this is courtesy of Adware. Peacefully scrolling through the internet when suddenly you’re impelled to watch an unwanted ad.